Facebook Page
Step 1: Create an Account & Company Page
A personal Facebook account is required in order to create a Facebook Page.
Login to your personal Facebook account, then go to facebook.com/pages/create/.
Step 2: Set-up the Page
Add your page name and category.
Add your page’s bio and click “Create”.
Add information, such as Contact, Location and Hours, and click “Next”.
Add profile and cover photos, and edit the action button, and click “Next”.
Invite friends to connect with your Page, and click “Next”.
Click “Done”.
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Best practices to Improve Page Visibility and Follower Engagement
LinkedIn Company Page
Step 1: Create an Account & Company Page
A personal LinkedIn account is required in order to created a LinkedIn Company Page.
Login to your personal LinkedIn account at linkedin.com.
Click on “For Business” > “Create a Company Page”.
Choose “Company”.
Step 2: Set-up the Page
Enter in your company’s name, page url, website, industry, organization size, organization type.
Upload your company’s logo (300px x 300px) and enter in your company’s tagline.
Review the terms and click on the check box to verify you are the official representative of the company.
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X / Twitter
Step 1: Create a Personal Account
Go to twitter.com to create a new account
Enter your name, phone / email, and date of birth.
Click on “Next”
On the next page, you can select a username (usernames are unique identifiers on Twitter) — type your own or choose one Twitter suggest. Twitter will tell you if the username you want is available.
Double-check your name, phone / email address, password, and username.
Click “Create my account”.
Twitter will send a confirmation email to the address you entered on sign up, click the link in that email to confirm your email address and account.
Step 2: Convert the Personal Account to a Professional Account
Once you’ve signed up, you’ll have the option to convert your account to a Professional Account. This will allow you to create a Professional Profile.
To convert your account, select “X for Professionals” from the left-side menu (swipe right to see it on mobile).
Upload a profile image (your company logo), a header image (use this to share what’s new or timely), a bio (use 160 characters to share what you do and why someone should follow you).
Other Resources:Get Your Business Started with X
Steps to Create an Account
A personal Instagram account is required in order to create a Business Account.
Go to your profile and tap the menu in the upper right corner.
Click on “Settings and privacy”, then “Account type and tools”, and “Switch to professional account”.
Pick a category that best describes your business, then select “Business” and “Next”.
Add contact details and click “Next”.
You’re all set, you’ve got an Instagram business account. Now complete your profile using the tips below.
Other Resources:
YouTube
Step 1: Create an Account & Channel
A personal Google account is required to set-up a YouTube account.
Go to youtube.com/channel_switcher and login using your Google account username and password.
Click on “Create a channel”.
Step 2: Set-up the Channel
Fill out the details to create your new channel and click “Create”.
From here you can begin setting-up your profile and uploading videos to share.
Other Resources:
TikTok
Step 1: Create an Account
A personal TikTok account is required to set-up a Business Account.
Step 2: Switch to a Business Account
In the TikTok app, tap Profile at the bottom.
Tap the Menu button at the top.
Tap Settings and privacy.
Tap Manage account.
Tap Switch to Business Account and follow the instructions provided to finish.
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